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Celebrity “Friends for Smiles” pledge support through new “Zindagi Phir Muskurai” TV programme |
 ISLAMBAD (February 28): Qari Roohullah Madani, Mr. Jahangir Khan, Ms. Sania Saeed, Mr. Shafi Mohammad, Mr. Khalid Abbas Dar, Mr. Khawaja Masood and Ms Shabnam Majeed today pledged their commitment as “Friends for Smiles” to contribute to efforts to raise awareness and lift spirits among earthquake survivors as part of a new programme called “Zindagi Phir Muskurai”, according to a press release issued by the Emergency Hygiene & WES Communication Unit, Ministry of Environment.
“Celebrities have used their influence and charm to promote various causes over the years,” said Major (Retd.) Tahir Iqbal, Minister for Environment. “The nation should be proud to have such renowned personalities today pledge to contribute their time and energy to helping the earthquake survivors.”
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Last Updated ( Wednesday, 08 March 2006 )
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100 Days of Programme Communication |
 Drawing on the experience of the tsunami crisis of December 2004, where programme communication was effectively neglected at the cost of unnecessary illness, injury and even death, immediately after the earthquake that ravaged northern Pakistan on October 8 the need for a programme communication response was recognized and responded to. Even as program staff became absorbed in rescue and relief efforts, proactive efforts and an inter-sectoral approach, programme communication became an integral part of the relief and rehabilitation efforts. The rapid communication response has been appreciated by many as necessary and timely.
In the first 100 days of the communication response to the earthquake two FM radio stations were set up and a programming partnership was forged with another, Boy Scouts were deployed for awareness raising and motivation, communication items were produced and distributed, the media was proactively engaged on hygiene, water and sanitation issues, a website was launched, and preparations for the innovative Rahber programme were finalized.
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Last Updated ( Monday, 13 February 2006 )
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